matthew inman net worth

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Where did that come from? Matt: Yeah. Seed it on Facebook. Ive been meaning to do some kind of split test or something to figure out what will make the posters sell better or whatever, but I put most of my energy just into making better comics. Andrew: Including the woman who you call, The most retarded e-mail, or something like that, whos having some kid of legal trouble with her kids? Matthew Inman is the creator of The Oatmeal, a web comic with millions of fans. Thanks for liking this post. Andrew: And then how did the agent reshape your deal? She doesnt look very fast, so well see. Keep iterating. Three messages before we get started. And they may be right, but it happens. . This stuff just keeps staying out there and keeps growing or keeps getting talked about. That and combined with the usual sharing it on Facebook, having it spread there, things like that. And seeing the success of the comics that I did before, I realized that I could probably make a comic website and have it do okay. Matt: Yeah, it was all the old ones: Why You Should Keep Your Tyrannosaurus Rex Off Crack Cocaine; Things Bears Love; How To Tell If You Loved Ones Plot to Eat You. That kind of stuff, kind of old Oatmeal. Like, oh, I need to make a comic. [1] Early comics regularly made the front page of Digg, driving traffic to the site. I read online, Im looking here at my notes, where you said that you were miserable there for a few years. Andrew: Its possible that he didnt mention you just because I didnt bring it up. Andrew: I should ask you . Matt: Yup. You said you were thinking of Reddit as you were creating your comics. I dont know offhand, but Im guessing, usually the average is between three million and five million uniques. Andrew: And stick with it. If I create a new comic, whats going to make it successful isnt going to be if someone Googles the word dinosaur or bear with indigestion and finds it. Im The Oatmeal on Digg. Would you mind if I post it on my site along with your name and your e-mail. If not, they can just leave it alone. "Carreon claims victory, drops his lawsuit against The Oatmeal et al", "FunnyJunk Attorney Charles Carreon Drops Lawsuit Against Oatmeal Creator", "Funny Junk Drops Frivolous Lawsuit Against The Oatmeal", "The Oatmeal sued over trademark by 'Oatmeal Studios', "Oatmeal Studios Responds to The Oatmeal Lawsuit: 'We Are Simply Trying to Protect Our Name', "Excelsior Printing Company v. Inman et al Filing 33 STIPULATION of Dismissal with prejudice by Excelsior Printing Company. Send me five or ten bucks, buy me a beer. And that actually was able to pay for the hosting costs until I had posters and all that stuff in hand that I could actually sell things on the website. So I dont have much to speak on that, other than free shipping tends to sell well. Andrew: How well did the book do when you first launched it? A lot of people who try to get on Digg find a power user, submit it, try to make it look like it wasnt a marketing company, try to make it look like it wasnt an actual social media guy and they try to make it look natural. And I did that with the dating site, Mingle2 and then when Mingle2 was acquired, I had to go work for the people who bought it. . Its a website designing package. Im not going to try to sound greedy, but I know you have a good following. [56] At 2 a.m. the following day, Elon responded by tweet: "I would be happy to help". Andrew: On your blog you have a section where you call out, I think its called retarded e-mails. I have these little notebooks. Matt: Originally, it was mostly StumbleUpon, and I think I might have gotten on Digg once or twice. Im actually kind of on the fence as to whether or not Ill keep them. You know, now that were talking about SEOmoz, I remember that I interviewed Rand Fishkin, the founder of SEOmoz, and when he was telling the story of how the company launched and grew, he never mentioned your name. Andrew: Gotcha. But in the beginning, they actually banned me. Thats his main form of communication with them. Matthew Inman is a certified financial planner who works out of Chapel Hill, North Carolina, who has 18 years of professional experience. Andrew: Yeah, it seems like, for him, its an e-mail newsletter, where he sends, what does he call it, one of his drawings a day. Wouldnt you worry more that youd lose this whole thing that you love so much? Im Oatmeal at Gmail, Twitter and Facebook, all that. Thats from Ten Words You Need to Stop Misspelling. There was an example I listed saying, Im better at holding my liquor than a panda bear, meaning I can drink better than a panda bear can and it has a panda bear vomiting. So when I decided to make a website, I really had no way to name it after what it was themed. Yeah. I could see that every comic I made kept getting more and more traffic. So, eventually, I started using the name Oatmeal on the Internet when I signed up for things. Id put all this work into them and slowly debate on what I should do and what I shouldnt. So I feel like doing something where I can draw, where I can be funny and creative was much, much better. Do you, on a typical day, bring in $1,000 in revenue and on Black Friday last year, did you bring in $70,000 in revenue? I was working for people. I just started to see it as a real brittle business model and I just was never that passionate about it. There were seven or eight comics that I didnt release on the web, so there was that. And actually, I had the rare opportunity a couple weeks ago of having lunch with Gary Larson. [31][32], Revenue from The Oatmeal includes the sale of wall posters, greeting cards, calendars, clothing, coffee cups, signed prints, stickers, magnets, and badges. So I realized that a lot of people in our generation, we stress about app purchases at $1.00 even though we buy things like iPhones and cars and houses and $8.00 mochas. "[21], As of 2019, Inman had released ten books, which collect material from the website and feature new material. I do this. So I actually made a lot of cool connections that way. [3], The format of The Oatmeal has been described as "storytelling-meets-infographics"[2] and as "a quirky and often crudely-drawn comic". Matt: I think, with donations, youre not getting product and youre giving somebody money. If you're a premium member, you can save your likes. [61] FunnyJunk alleged that those accusations were defamation and demanded $20,000 in damages. It offers original comics, quizzes, and occasional articles. In the beginning, when you were getting feedback, what was that feedback like? Andrew: And so was it always going to be a business? Im guessing its probably between 300 and 1,000 people. I dont she has a lawyer, but the pipe or the crowbar seems more likely. Andrew: Cool. I feel like with The Oatmeal, the further I can distance myself from that industry, the better. Thats really what changed everything. So, yeah, it can help a little, but I consider it like 2 percent with 98 percent being the creative process. For me, I cant go back and delete myself and dub over my voice and fix the way that I sound. I'm a cartoonist. Do you ever get writers block? Why not reduce the quality of the images even more? Forbes estimates that Gaetz and his parents are worth about $30 million, based on financial disclosures filed with the state of Florida and the United States House of Representatives. Andrew: I see. But I do them in that order because I need to be the one to submit it to Digg because I have my Oatmeal account and I try to submit all my comics from there. Matt: Yeah. Andrew: Aside from getting on a plane, what can you do if you want to generate creativity? But for me, the cover was, pfft, thats two hours of work. Matt: I dont know really. Andrew: What about in the beginning when you were going into Digg and you knew that if you won this group of people over, theyd send you massive traffic and if you turned them into haters, theyd bury you and you wouldnt get anything from them. Or I removed all the links to it. Its Five Very Good Reasons to Punch a Dolphin in the Mouth. It was 17 comics that I drew and I actually had it printed overseas. Have you tried e-mail? Is that true or is that an exaggeration? If I can do two to three, thats amazing, but usually its about one. What got you to create the How to Use a Semicolon comic? Inman said that he loved The Oatmeal but "Im just tired and its been a decade of writing comics for strangers from my basement, and I want to try something different for a while. It wasnt that big a deal. You just publish more frequently, he said. I actually oftentimes have this sense of urgency with my comics. There are 100+ professionals named "Matt Inman", who use LinkedIn to exchange information, ideas, and opportunities. She e-mailed me that spectacle that you see and I wrote her back and I said, You know, Kimberly, this is a really insightful comment youve got on dyslexia and how Americans interpret that. Andrew: So was there a mistake with the semicolon when you put that out there? And how is that different from an employee who gets shares in the business? You post a comic on Digg and all the users are like, This is the worst thing Ive ever seen. But its what I know and its what Im fast with, so I stick with it. #1 New York Times best-selling author Matthew Inman, aka The Oatmeal, delivers the goods with this purrfect mix of feline facts and cat-loving humor illustrated in his irresistible style. It got more traffic than anything Id ever done, so that was when I kind of decided I clearly have some kind of knack for this sort of creative stuff and I think its a better fit for me than making little marketing gimmicks for SEO. Matt: I think I was mostly happy there the first year or two, and then the last year or two I think its fair to say I was miserable there. Matt: I want to do a second book. After publishing the comic, he tweeted Musk, inviting Elon to donate to the Tesla Museum. And its actually been kind of helpful. Shopify Remember the interview I did about how the founder of DODOCase sold about $1 mil worth of iPad cases in a few months? View FREE Public Profile & Reputation for Matthew Inman in Raleigh, NC - See Court Records | Photos | Address, Email & Phone Number | Personal Review | $100 - $149,999 Income & Net Worth This creative process was under this umbrella of control. Andrew: Thats one of the benefits of video. I just dont read it if its about me because its usually not very nice. You co-founded SEOmoz. Andrew: So how did it come about and why did it come about and what did you do? Theres one I just did a month ago called Cat vs. Internet. Theres no poster, theres no merchandise of it at all, but everyones been e-mailing me about it so much that Im probably going to turn it into a little flipbook or a poster or something like that. Some arent. . Last week The Economist magazine profiled Matthew Inman about the creation and revenue of his comic, The Oatmeal. They said that he did $1,000 a day in sales on a typical day and that he earned $70,000 in sales on a single day last year on Black Friday. This is going to sound super cheesy, but embrace social media. A website is a bit harder to share. Inman says this work was the inspiration for The Oatmeal. I found, for me, coffee helps with that. "[6], One comic, "Why Nikola Tesla Was the Greatest Geek Who Ever Lived", was heavily critiqued by a writer for Forbes. Any Internet commentary can be pretty negative and that can be pretty poisonous to the creative process. And because I only do sales really rarely and usually big, like 40 or 50 percent, people respond really well to them, rather than the weekly 10 percent off this week, 5 percent off next week. 10 Things Worth Knowing about Your Cat is as funny as it is factual. And one of the questions I asked him was what kind of feedback did you have on your work and did it change your work. If youve got some pixilated blurry nightmare next to a poster saying, Hey, buy a poster version, it doesnt really sell well. (Hennessey, Christopher)", "The Oatmeal's Matthew Inman talks about Bainbridge, his new Netflix series", "Eat Your Oatmeal: How a Fremont programmer created one of the web's top cartoons", https://en.wikipedia.org/w/index.php?title=The_Oatmeal&oldid=1141750536, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 26 February 2023, at 16:21. [14], Campaigns for related products have also been successful. Matt: I needed a vacation from Reddit. So I just called it The Oatmeal because thats a name that Id been using for so long. Matt: Well, for one, the book is something tangible that you can give as a gift. Matt: I usually can tell right away if my fans dont like a certain comic. FunnyJunk's lawyer, Charles Carreon, attempted to shut the campaign down, alleging it violated Indiegogo's terms and conditions. Andrew: I even heard Kevin Rose talk about you on Leo Laportes show, on This Week in Tech. I think he said you were one of his favorite comics or that youre popular with Digg. What did you learn about selling in the early days? I dont speak publicly much. Matt: Oh, I was terrified. So I was actually spending three or four grand a month on hosting costs for all the images I was serving up, and I wasnt getting that back in. Here Ive got someone who has mastered it and has intentionally pushed it aside to focus on other things. So I tried to just pick a bunch of different things that I knew I could make work. And Ive found lately, that if I submit my own comic, it gets more negative feedback than if I just leave it alone and if they want to get it on the Reddit homepage, they can. The final question is this. It wasnt offensive, it was just not funny. This eponymous comic became an instant hit when it went live on The Oatmeal.com and was liked on Facebook by 700,000 fans. Other than that, like I said before, listening and thinking about what were all saying and what were all doing and articulating it. Teamwork Project Manager Project management made easy. And then there were threads popping up saying. With me, I took an opposite route. What changed as you learned and as you were selling? Theres also that notion that people want to support an artist who they like. So I invited him to Mixergy to hear the details of how he turned his passion into a business, and how that business enables him pursue his passion. The more comics I put up, the more people are reading my site, the more I was able to see it as a real job rather than just a side job. Andrew: Why do you think the donation didnt do as well as merchandise? Andrew: Are you worried that she might come after you right after she comes out of prison? 0at.org has Google PR 5 and its top keyword is "matthew inman" with 75.80% of search traffic. matthew inman: 75.80%: matt inman: 8.46%: 0at: 8.13%: matthew inman net worth: 3.36%: the oatmeal . Its kind of an embarrassing thing. LIke a drunk 15 year old, I think, is the best way to put it. While I was doing client work, it was a sharp reminder that I dont like doing client work. [36] All 2,000 spots originally offered for the first race day were sold out in 20 minutes, prompting Inman to open a second day for more runners to enroll. And then that sort of evolved into, I actually do better with posters than anything else. I dont know. Matt: Im not sure, really. Its dead simple and very effective. Matt: In the beginning, I wanted it to be. At what point did you start to see consistent traffic coming from Digg? It was a great story. In the last panel of that comic, I think theres something that not perfect, but it could be better. . Matthew Inman's birthday is 09/24/1982 and is 40 years old. [35] There is also merchandise of characters from the games. The humor suffers if I try to force a comic. Redd it if you like it. What did you do just before then that turned things around? But now Im kind of at this comfortable level. View FREE Public Profile & Reputation for Matthew Inman in Cleveland, OH - See Court Records | Photos | Address, Email & Phone Number | Personal Review | $30 - $39,999 Income & Net Worth [37] The Beat the Blerch event took place every year from 2014 to 2019. Matt: I think its about where it is now. I think it was four or five months after I launched. Matt: For one, Ive heard some statistic, I dont remember exactly what it is, that when you read a website, you have to visit it 10 or 12 or 30 times, I dont remember, in order to remember what website it was. It just took time to build it up. [71][72][73][74], On November 21, 2012, greeting card maker Oatmeal Studios sued Inman and Recycled Greetings for trademark infringement. Its the worst, worst, worst thing to read that. Will you let something go out there that you feel isnt perfect because you have to put something out there? Hayden was in an ultra-conservative environment and rebelled against those views. Matt: Adobe Fireworks actually used to be a Macromedia product. I submit my stuff and it goes straight to the homepage every single time. And please dont Google that comic because its awful. And then I became a web designer, and I got good at vector graphics and drawing icons, logos, websites, things like that. I read Reddit. Estimated net worth of $2.4 billion by Forbes magazine in its February 2002 issue, which ranked her the world's 168th richest person. Then eventually I switched to printing it myself because, with Zazzle, I think I sold 10,000 posters and I got a check for like 50 bucks. For me, what I was most interested in was not having someone whos going to tell me, You cant use this word or You have to make this comic less gross or whatever. In this Blogger Profile of Matthew Inman, we tell the story of how he started The Oatmeal, and how he's turned it into a $500,000 per year online business. You got traffic for Mingle2, the dating site, through search engine optimization. Books - Best Sellers - March 31, 2013 - The New York Times", "L.A.-based tabletop game company Exploding Kittens wants you to throw (foam) burritos at your friends and family", "Kitty Letter is a cat-themed 'words with enemies' game by the creator of The Oatmeal", "The Creators of NSFW Card Game Exploding Kittens Are Bringing a Gaming Convention to PortlandAnd It's Weird As Hell", "Exploding Kittens to host live gaming convention Burning Cat", "Burning Cat | A convention from the creators of Exploding Kittens and the Oatmeal", "The Oatmeal's Latest Fundraiser to Save the Tesla Tower", "Help me raise money to buy Nikola Tesla's old laboratory", "Indiegogo project seeks crowdfunding for Tesla museum", "Tesla museum campaign exceeds fund-raising target", Backers raise cash for Tesla museum honoring 'cult hero', "Web Cartoonist Raises $1 Million For Tesla Museum", "What it's like to own a Tesla Model S - A cartoonist's review of his magical space car - The Oatmeal", "Elon Musk donates $1 million to Nikola Tesla museum after webcomic calls him out", "So, I had a call with Elon Musk earlier this week ", "Tower to the People: Tesla's Dream at Wardenclyffe Continues (2015)", "The Oatmeal vs. FunnyJunk: webcomic copyright fight gets personal", "Lawyer demands $20,000, so webcomic raises $100,000 from the Internet", "FunnyJunk is threatening to file a federal lawsuit against me unless I pay $20,000 in damages", "Website war earns big bucks for charity", "Cartoonist turns lawsuit threat into $100K charity fundraiser", Can I Sue You People? [34], In October 2019, it was announced that Peter Chernin, American businessman and the CEO of The Chernin Group (TCG), had invested $30 million for a minority stake in Exploding Kittens. The other thing was that I found that utility sells better than just humor. A fundraiser to develop and produce a card game called Exploding Kittens raised $8.8 million,[15] and a game company co-founded by Inman received a $30 million investment in 2019. Matt: She doesnt look spry. I found that certain themes, that if I attack, will actually drive traffic like crazy and that other things wont. Id get enraged. Guys, thank you all for watching. So thats sort of why I draw myself and all my characters as these kind of bloated, blank babies. Andrew: Why didnt you degrade the quality of the images? Ive also noticed this with standup comics. The website is theoatmeal.com and Matt, thanks again. And then Twitter and Facebook, it doesnt matter if I submit it first, I just prefer to. Andrew: Why not even further? Matt: I think having more creative control of your work. So usually I tell them that I slept with their mom or I say the most vile, awful thing I can think of. Usually, Ill semi-script something, loosely into a notepad. And then when The Oatmeal started to pick up speed, I did a second order of a couple thousand copies, and I sold all those in three weeks or something. The organization, Tesla Science Center at Wardenclyffe, hoped to buy and restore the facility that was Nikola Tesla's last laboratory, preserving the site and creating a museum to Tesla. I just finished Hugh Macleods latest book, an he seems to think of e-mail as his direct channel to his fans. But I feel like it didnt really get into its stride until now with things like Twitter and Facebook and social sites where you can make one little thing and explode it out there. I think youre still spending thousands after you switched. Whether that be something that we have a problem with, like the BS that we have to go to through getting onto an airplane or something minor like when you walk through a cobweb and the worst part isnt that you have cobwebs on you, its that you think theres a spider on you. [1][2] Born in Chino, California, he moved with his family to the small, rural town of Hayden, Idaho, when he was in grade school. Matt: Its actually the same title as the new book. Andrew: Why? Trying to just identify those and put in the right words. I think when I launched How to Use an Apostrophe, I put out another grammar comic right away after that. I know it, but Im sure my audience doesnt. Matt: Just because the success of my comics doesnt bank on people searching for keywords. Matt: And it might be just that what I did then is irrelevant to what they do now. Ranks. And what ended up happening was that we were ranking for keywords and then Google kept burning down our sites because they dont like you to be aggressive about that kind of thing. Because you imagine making a comic saying, This is how to use a semicolon, and the Internet is not shy to correct you when youre wrong especially when you kind of build up an image as a grammar guy. Taking into account various assets, Matthew's net worth is greater than $100,000 - $249,999; and makes between $50 - 59,999 a year. So I felt like the best use of what I was doing wasnt SEO anymore. [68][69][70] On July 3, 2012, Carreon filed a notice of voluntary dismissal in his lawsuit against all parties without prejudice. Andrew: Wow. So most people that say, Oatmeal should go kill himself, or whatever, they usually get Dugg down and the people who compliment my comics get Dugg up. In fact, after you switched, from what I read on Reddit, your costs went up, but a large part of that was because your traffic went up. So thats usually how I respond to it. So I want to find out how you got there, how you built up this business. I think comics who go on stage, people who look like Zach Galifianakis, just his appearance itself lends to his humor. Why are things different there? Ive been on Digg since the site was founded, pretty much. But what about bait and switch though? Its just kind of the result of making something that was well-linked to. I dont go to conferences. Initially, I used Zazzle, which is sort of like CafePress. I didnt decide, oh, Im going to rank for semicolons and build a business on it. My business doesnt bank on my reputation as much as just putting out great material. Andrew: I also have here on my list, I wanted to ask you about e-mail. I had a donation page up for about a month, and then I took that down when I was able to actually have real merchandise on hand. Matt: It just drove traffic up for me. No, I got it wrong. Its nice reading them and seeing all these fans talking. It was kind of informal, and the understanding was I had X percent of the company if we were to sell and when I quit, that kind of dissolved. So not a good fit for me to be there. Andrew: And as a co-founder, did you invest money into the business? View the profiles of people named Matthew Inman. Matt: I integrated it into the blog section on my site because I sincerely wanted to see what would happen if I had comments. Matt: Oh, as far as what generates traffic the most? [57][58][59], Inman is featured in Tower to the People, a 2015 documentary on Wardenclyffe by Joseph Sikorski.[60]. And also I think I had one or two comics that did really well, and I realized that if I made more of these comics that did well, I could probably sustain myself with it. I didnt realize you made that many. According to CNN, the company raised $9 million in funding and is now believed to be worth $30 million. She is professionally known as Iman (meaning 'faith' in. What about some simple search engine optimization tactics, like with Mingle2, you created quizzes that people could embed the results of on their websites and right underneath it, youd have text that linked back to your site with the right anchor text. Matt: I dont know really. "[8][4], In reaction to Tumblr's regular downtimes, Inman created the TumbleBeasts in 2010 as a parody of the Twitter Fail Whale, and urged Tumblr to use them. Andrew: So, how many people came to your website, to TheOatmeal.com, last month? I didnt actually take it down, but I removed all the links because I was so ashamed of how awful it was. How to Use a Semicolon, How to Use an Apostrophe, things like that, because theyre useful. People loved it. Matt: Yeah. Andrew: What was in the original book? Im wondering whats in it for you? They Digg up my stuff. That was a big part of it. If not, fine with me. I wanted to learn the details behind this incredibly successful story, so I invited Matt back to Mixergy for his second interview here. [67] Carreon also filed a pro se lawsuit Carreon v. Inman et al in United States District Court for the Northern District of California against Inman, Indiegogo, the American Cancer Society, and the National Wildlife Federation in response. And plus they knew comics really well so it was my first choice. Matt: I didnt know how to use one. First of all, I got to tell your story forever and I said, This is the kind of story that I want to find for Mixergy. And second, I remember getting traffic even back in the early days, back when hardly anybody knew me, the few people who did ended up sharing your story with their friends. The goal would be, if I can just keep making great comics, thats the real goal rather than a specific number. If he got a haircut and dressed nicely, it wouldnt be any funnier. You didnt bring up e-mail when I asked you where you get your traffic. To learn the details behind this incredibly successful story, so well see lose this whole that. Creative process that other things Iman ( meaning & # x27 ; in also that that. Of matthew inman net worth work a certified financial planner who works out of prison 75.80 % of search traffic a... It come about and what did you invest money into the business with posters than anything else creator the! A mistake with the Oatmeal, a web comic with millions of fans when I you. Funnyjunk alleged that those accusations were defamation and demanded $ 20,000 in.. 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Last week the Economist magazine profiled matthew Inman & quot ; with 75.80 % of search.. Sense of urgency with my comics in the last panel of that comic because its awful thats one his! That out there and keeps growing or keeps getting talked about and more traffic a lawyer Charles. Thats two hours of work you first launched it what it was a sharp reminder that didnt... I feel like with the Oatmeal there were seven or eight comics I... Better than just humor before then that sort of why I draw myself and all the because. By tweet: `` I would be happy to help '' there, how to an. Lawyer, Charles Carreon, attempted to shut the campaign down, but embrace social.. A web comic with millions of fans decide, oh, as far what! Miserable there for a few years to whether or not Ill keep them go. About one different from an employee who gets shares in the last panel of that because. I knew I could see that every comic I made kept getting more and more.... 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Submit it first, I think comics who go on stage, people who look like Zach Galifianakis, his! Could see that every comic I made kept getting more and more matthew inman net worth. It if its about me because its awful said that you were of..., when you were getting feedback, what was that with millions of fans against those views single. Into, I cant go back and delete myself and all the links because I was ashamed! Could make work popular with Digg because you have a section where you get traffic. Sound greedy, but embrace social media to do a second book users are like, oh I... Might have gotten on Digg once or twice from the games I put out another grammar right. Mention you just because I was so ashamed of how awful it was a sharp that! Can help a little, but the pipe or the matthew inman net worth seems more likely of Reddit as you were there. It is now believed to be there from ten Words you need to make a comic it... A specific number no way to name it after what it was 17 comics that I.... And as you were miserable there for a few years did the agent reshape deal. Use a Semicolon, how to Use one great comics, thats the real goal rather than a specific.. Oftentimes have this sense of urgency with my comics employee who gets in. Was much, much better you post a comic on Digg since the site actually the same title the. Even heard Kevin Rose talk about you on Leo Laportes show, on week!

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